Hello my dear readers!
It’s been some time since I’ve last written a post on my blog and I sincerely apologize for that. Upon completing my studies overseas, I’ve spent the past couple of months visiting numerous places before returning to my home country. It’s been an amazing experience to see how different things are abroad compare to what’s offered back home. So here I am, sharing my experience from abroad that has led me to compose today’s post.
When I was back in Australia, I had been spoiled by the convenience of looking for products and services online as most businesses had most of its information you needed to make a decision prior to purchasing the product. This is a convenience that is unfortunately lacking in not only my home country but in many other countries as well. Be it specification, prices, availability and location of the product or contact details, you’d be sure to find any of these in each of their websites. It is incredibly convenient and hassle free. As a consumer, I not only save the trouble but also a huge amount of time as compared to if I had to walk into numerous stores in different locations to make comparisons on the type product I wished to purchase. Isn’t that what all consumers long for? Hassle free, time saving and low cost.
Relative to what’s mentioned above, consumers these days highly prefer convenience. If you own a business yourself, whether big or small, it is important to take note that consumers these days are quickly adopting the habit of researching products and services before purchasing them, and this is made easier with how efficient Google is, and of course the growing user generated content as well. In addition to that, it is a known fact to many that the amount of internet user is increasing tremendously each year (As shown in the figure above). This further assures us that it is important to keep our business online as this is where consumers are spending their hours these days. Furthermore, when you have your own website, you are able to educate consumers on the benefits of your products or services. As at most times, users are more likely to share their negative experience online as compare to a positive experience.
There is also another plus point when it comes to having a website for your business. Having a website for your business enables your business to look more professional, reliable and established. As most large, established companies have got detailed websites to share with consumers on who they are and what they do. Wouldn’t you want consumers to know that you are reliable and trustworthy?
Here’s a short 3+ minute video which I find useful for those who are considering starting a website for your business or to just learn more on how having a website would help your business:
Resource: GoogleAds Youtube
Hope you find this helpful.
Have an awesome week ahead and a belated Happy New Year 2015 to all of you!
Xx, Wern (Chloe).
(+) Aside from my personal experience, these are a few articles which I’ve come across as well which further helped me understand and confirmed the importance of a business having their website:
(+) Also, don’t forget to drop a comment on your thought about businesses having websites!